> I want to keep a healthy planet so that conscious beings, and especially humans, can continue enjoying it
I think this is the key point that needs to get marketed. The 'save the planet' works well for people with holistic view of things but we need to get the other 50% (or whatever as I made that ratio up) on board. And I think pushing a message like 'dont let polluters ruin your lifestyle' message would be more effective for the unconvinced portion of the world. Turn the message back to something personal and micro rather than 'the planet is doomed' type messaging.
I think this is the key point that needs to get marketed. The 'save the planet' works well for people with holistic view of things but we need to get the other 50% (or whatever as I made that ratio up) on board. And I think pushing a message like 'dont let polluters ruin your lifestyle' message would be more effective for the unconvinced portion of the world. Turn the message back to something personal and micro rather than 'the planet is doomed' type messaging.