Neither do most of the other common display technologies available to us!
EDIT: Can't reply to TeMPOraL, but I think that's not true, they need polarized light. I'm not an expert on this but my intuition is there are unrealized advances to be made in the field of reflective LCD-based displays. I just don't think there's much demand to research these applications and connect the dots. I would be surprised if you couldn't make a pretty decent, high refresh rate reflective display using an LCD based approach.
One thing I noticed with my Pebble Time is how, unlike any other LCD I've seen so far, polarized glasses don't have an effect on it for some reason ! (It might be due to multiple layers of weird liquid crystals ?)