When there's a massive profit motive for someone to lie to you about something, you approach it as if it were a lie.
If it's a win I'll take it as a win, but I'm going to scrutinize it in the extreme before I go about taking anything that amounts to good PR for a corporate entity's political aims for granted.
The actual data comes from an independent research group which is also publishing articles like this[0] and this[1], so I think it's safe to say the true researchers aren't just acting as corporate mouthpieces.
If it's a win I'll take it as a win, but I'm going to scrutinize it in the extreme before I go about taking anything that amounts to good PR for a corporate entity's political aims for granted.