> Thus, for example, the 2016 Clinton campaign raised a lot more $$ than the Trump campaign, whereas the Sanders primary campaign out-fundraised the Clinton one.
The amount of dollars directly contributed by the campaign is a red herring. Trump had WAY more earned media than Clinton, to the tune of billions of dollars.
The amount of dollars directly contributed by the campaign is a red herring. Trump had WAY more earned media than Clinton, to the tune of billions of dollars.
https://www.nytimes.com/2016/03/16/upshot/measuring-donald-t...