wow, if they didn't come from such big companies I doubt anyone would pay the slightest attention, the idea alone makes me want to yawn, then I started watching the video and gave up.
How many times have people come up with these super new way to make people collaborate better, only to find that it doesn't work. The last innovation in this field that made any real impact on team collaboration was in the 70's - email.
I think it is fair to say that 37s had some impact on this with basecamp, also. Of course, not of the same order of magnitude as email -- but, email took ~20 years to be widely adopted and accepted.
How many times have people come up with these super new way to make people collaborate better, only to find that it doesn't work. The last innovation in this field that made any real impact on team collaboration was in the 70's - email.