It depends on what you want to do with it. I bought a Yaesu FT-60 (which I'd recommend to start with) and the first upgrade I got was a much nicer antenna and some equipment to charge it in event of a power grid failure, and I'm probably at around $500 all-in.
If you want to get into satellites, you'll want to a specialized antenna for that, and then it helps to have a computer setup or a fine-tuning dial that can help deal with the Doppler shift and tracking, etc. Then you're easily getting up there in price, probably well past $500.
The other thing I've seen people do is set up extreme long-range setups. They'll get the General license that allows them to use frequencies that bounce around the atmosphere better and build their own antennae, get higher-power transmitters, etc. and their rigs are easily into the thousands of dollars.
If you want to get into satellites, you'll want to a specialized antenna for that, and then it helps to have a computer setup or a fine-tuning dial that can help deal with the Doppler shift and tracking, etc. Then you're easily getting up there in price, probably well past $500.
The other thing I've seen people do is set up extreme long-range setups. They'll get the General license that allows them to use frequencies that bounce around the atmosphere better and build their own antennae, get higher-power transmitters, etc. and their rigs are easily into the thousands of dollars.