Google AMP is bad, but I think publishers got what they deserved, at least most of them.
When AMP was launched, news sites were horrible. Bloated, buggy, unintuitive, with intrusive ads all over the place and barely functional on mobile. Something needed to be done. Unfortunately for the open web, the one to find a solution was Google, and it turn a real need for a better user experience into a way to control the web.
And what comforts me in this idea is that many articles criticizing AMP do it for all the wrong reasons. Publishers want to add whatever bloat feature and complain that AMP don't let them do it. Guys, that's the part of AMP the world really needs. Complain about the Google bits, not about the efficiency improvement it brings.
Now, if you take a look at AMP, there are actually two parts. One is a very sensible set of rules for making efficient websites, the other is a big blob of JS with plenty of Google stuff inside, as well as a few functions that help you follow said rules.
You want AMP to go to hell, simple, follow the relevant rules from AMP, ditch the Google turd of a JS and keep only the good stuff. That way, your website will be even more efficient than the AMP version. Show the world that AMP is not what makes the web faster.
When AMP was launched, news sites were horrible. Bloated, buggy, unintuitive, with intrusive ads all over the place and barely functional on mobile. Something needed to be done. Unfortunately for the open web, the one to find a solution was Google, and it turn a real need for a better user experience into a way to control the web.
And what comforts me in this idea is that many articles criticizing AMP do it for all the wrong reasons. Publishers want to add whatever bloat feature and complain that AMP don't let them do it. Guys, that's the part of AMP the world really needs. Complain about the Google bits, not about the efficiency improvement it brings.
Now, if you take a look at AMP, there are actually two parts. One is a very sensible set of rules for making efficient websites, the other is a big blob of JS with plenty of Google stuff inside, as well as a few functions that help you follow said rules.
You want AMP to go to hell, simple, follow the relevant rules from AMP, ditch the Google turd of a JS and keep only the good stuff. That way, your website will be even more efficient than the AMP version. Show the world that AMP is not what makes the web faster.