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Running a brewery ends up being more about running a business than actually brewing...

Every corp ends up being much more intensive in the administrative side once the process or product has been standardized or reached a stable version. Isn't this the case for most businesses, including tech?



This is definitely true for tech.

A lot of startup founders, including myself, fall in love with the idea of building technology -- but quickly learn founders are usually required to be great salespeople more than great technologists.


Can’t you hire a salesperson?


It's not just about literally selling the product. It's more about selling the company vision to employees, convincing investors, delivering talks and arranging interviews, which are really just high-level sales pitches. For example, Steve Jobs spent a huge amount of his time on preparing and rehearsing his keynotes.


Eventually, but the founder/CEO/CTO is still going to be core to the sales process.


Yep. Any and every kind of small business is a business first.

I figured that out from doing photography. People are like "wow you take good pictures you should be a photographer." They never go "wow you love working long hours and doing paperwork, you should start a business!"


Isn't this the case for most businesses

Yes. If it's a business (as opposed to, say, a hobby), success lies in being good at the administrative side. Even something that's kinda both like Linux: every interview I've read with Linus T in the last decade or two he makes it very clear he spends virtually all of his time managing administrative tasks.




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