Not true. A struggling business dislikes competition. A healthy business likes competition. A competitor validates your market and frames a choice. With a competitor, a customer doesn't just have the choice of buying from A or not. A customer now has to consider buying from A or B (or buying nothing). When you've got dozens of competitors, you've got a market.
Not true. A struggling business dislikes competition. A healthy business likes competition. A competitor validates your market and frames a choice. With a competitor, a customer doesn't just have the choice of buying from A or not. A customer now has to consider buying from A or B (or buying nothing). When you've got dozens of competitors, you've got a market.