Tripadvisor's problem isn't SEO, it's Tripadvisor.
They used to have a clean, easy to use site that was useful. As they've optimized and metricized the site to death, it's impossible to use. Harder to use == shittier reviews == lower visits.
Then they started engaging with you afterward. I was on vacation and looked for a restaurant near some I-95 town, and ended up getting spam emails about "Rate your stay in Stony Creek, VA!", "how was McDonald's in Lumberton, NC". Then I stopped using the app.
They used to have a clean, easy to use site that was useful. As they've optimized and metricized the site to death, it's impossible to use. Harder to use == shittier reviews == lower visits.
Then they started engaging with you afterward. I was on vacation and looked for a restaurant near some I-95 town, and ended up getting spam emails about "Rate your stay in Stony Creek, VA!", "how was McDonald's in Lumberton, NC". Then I stopped using the app.