I've seen logos that were worse than natural disasters, but if Paul Rand were to critique this "redesign", he would tell you that it screams treason in the design world.
If Deiter Rams were to critique this he'd tell you that it so bad, that it would be categorised under a new hurricane category since it is actually "re-designed" the definition of a disaster.
Bad logos change to often. The 'F' logo stood the test of time and ticks the boxes of Dieter Rams design principles which is respected globally by designers. The last time Apple and IBM changed their logos was more than 40 years ago. If the "U B E R" capslock logo was dumped, so would the "F A C E B O O K" capslock logo.
> Bad logos change to often. The 'F' logo stood the test of time and ticks the boxes of Dieter Rams design principles which is respected globally by designers.
As far as I understood, the new logo will be used for the company itself, as opposed to its core product - the Facebook platform - which is still going to use the blue/white 'F'.
If Deiter Rams were to critique this he'd tell you that it so bad, that it would be categorised under a new hurricane category since it is actually "re-designed" the definition of a disaster.
Bad logos change to often. The 'F' logo stood the test of time and ticks the boxes of Dieter Rams design principles which is respected globally by designers. The last time Apple and IBM changed their logos was more than 40 years ago. If the "U B E R" capslock logo was dumped, so would the "F A C E B O O K" capslock logo.