Silly title and framing aside, the alternatives being reported on are really exciting. Some sound implausible, but the goal is good. I'm particularly intrigued by attempts along the lines of Tim Berners-Lee's Solid protocols. It's not, as WSJ frames it, because the evil monopolies are hacking our elections or whatever. But it is a path towards open protocols. It's a shame the journalist butchered such an interesting and important topic in order to exploit the anti-big-tech zeitgeist.