I wouldn't drop a slogan that forces attacks of convulsive laughter (like “don't be evil” does coming from Google). There is no such thing as bad publicity.

I don't think so. When I joined Google a long time ago I really believed that they are honest.

They were actually very different from other companies at that point in time.

It's just harder to be not evil when margins are shrinking.

Why? It's not like it has guided them for a long time, but still provides a useful distraction for the naive.

They dropped it long time ago.

I realize they dropped it but it's not stopping everyone from referencing it every time there's negative publicity.