I work in a corporate and am constantly amazed how much currency buzz words seem to have. We got a new CEO who is into "tech" and different directors are fighting to deploy poorly though out AI and VR projects. It has little benefit to the business but it helps people sell themselves within the company.
After working on a completely failed project in a non-software department of a large organization, I’ve realized that (depending where you are) the main deliverable for a lot of things is what your manager can put in his power point presentation to his manager.
Of course if the project lasts long enough the software being reasonably good starts to matter as you start finding out things you promised people don’t work anymore, your huge rats nest of code makes it too hard to add features like, etc. But until it hits the “power point bottom line” a non technically educated manager will not care at all.