I don't quite see how you can come to that conclusion. The report is only about companies that responded to the survey: "The survey asked firms to provide information on two ML case studies within their organisation." Any company that doesn't have two ML case studies to talk about isn't included. That might be 10% of finance companies or it might be 90%. We can't know from what's in the report.
Charts 11 and 12 show that lack of talent is a minor consideration. I would be willing to bet that most people would have expected it to be much higher.
