disagree. counter-example: if I google "philly events" and google sends me right to philly2night.com, I certainly want to see ads selling me event tickets.
Are you seriously claiming that the ideal search engine when given "Philly events" should guess which event in Philly you actually want tickets for and send you to that event's webpage?
I didn't say that you'd enter a text search. I was speaking to the goals of the search not the specific modality. If Google were able to fulfill the goals of the searcher (as they claim to want to) then ads would be unnecessary.