True, though I was thinking about something else still: unless you're a completely amoral alien mind, even your for-profit goals have some hidden value judgements and preferences attached. Those extra constraints are incredibly hard to capture as explicit goals and thus impossible to properly measure in a quantified way. So if you now turn the optimization knob up to 11 and just let it work for a while, you might be appalled by what it comes up with. Or if not you, the people on the receiving end of your optimizations definitely will.