I usually go out with coworkers on Friday evenings and on Saturdays/Sundays I find myself at a local brewery or event with friends. Certainly not out drinking every night.
There was definitely a conscious decision to prioritize this learning time and turn it into a routine. It also didn't happen all at once... it started at 45 min a day, then 90ish, etc.; I invested more as I saw the return on investment piling up. There's certainly days where I get little to no studying done and others where I get loads, but I try to get a minimum in.
At the beginning, I'd mostly just got tired of telling myself "someday" and registered for a class. From there it's kinda snowballed. Once I found out there were other people doing this and that they had meetups and conferences, it was that much more motivating to spend time on.