i'm almost ready to abandon press releases. imo, they were meant for journalists...not bloggers. bloggers want to hear from YOU. craft the story for them & build a rapport with the ones that are your domain's tastemakers...don't try to spread yourself too thin.

i'm no PR professional, but if you want somebody who knows how to leverage twitter to your advantage, i'm happy to send some other pointers your way.

best of luck!