> We already know that Apple is more “trustworthy” than Facebook and Google.

It's in Apple's interest now to position themselves for privacy, because that differentiates them from the major alternative. That said, it's irrelevant who is more trustworthy now. That may change over time, and just because Apple is trustworthy now doesn't mean their business can't change over the next decade. Should we allow a precedent that just because a company has been trustworthy so far that we allow them to ensconce themselves as thew arbiters of trust thereafter?

People thought Google was very trustworthy in the past. I think Google was trustworthy in the past, but little by little they've been incentivized by their business model towards decisions and stances that are not as aligned with what I want anymore.

Companies change, quite a bit and quite often actually. All it takes is different management and/or a different board for a public one. Allowing people to actually assign who they trust at a more granular level than "Apple or Google" is essential if we want a say in our future.

Apple has been in existence for over 40 years. They've always had a model where you give them money and they give you stuff.

Google was about tracking and ads as their business model once they found one. As was Facebook.