Nobody thinks it cost nothing, it's the draconian 30% they object to. Other app stores are offering similar services, with a much lower cut:
https://www.unrealengine.com/en-US/blog/announcing-the-epic-...
https://blog.discordapp.com/why-not-90-10-3761ebef4eab
There are ~1400 app releases in App Store per day (all of them need to be reviewed, checked for compatibility etc. etc.).
There are ~2 million apps which have to be hosted, checked, delivered etc.
Then there are push notifications. During WWDC'12 (yes, 7 years ago) Apple was pushing 7 billion notifications daily.
In comparison: Epic store has 4 apps.
Nobody thinks it cost nothing, it's the draconian 30% they object to. Other app stores are offering similar services, with a much lower cut:
https://www.unrealengine.com/en-US/blog/announcing-the-epic-...
https://blog.discordapp.com/why-not-90-10-3761ebef4eab