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It's an interesting problem for Adobe, obviously they have huge inertia behind their products, it's hard to change from a tool you have been using for a long time. On the other hand they are a big corporation that needs feeding, they can't afford to give away their main product.

It isn't just Sketch, there are a whole bunch of developers nipping away at their heels. Many of them offer quality products that are good enough, especially for new users.

I wouldn't bet on Adobe looking anything like it does now in ten or fifteen years time.



As many companies have discovered, it's better to cannibalize your own market share with your own new cheaper product than let other companies eat your market share. https://www.youtube.com/watch?v=qDrMAzCHFUU&t=4m28s




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