Well, it is non-public data. I once spoke with a lawyer to see if I could legally use location data to do the same thing (for instance, it’s easy to correlate changes in activity at certain retailers with quarterly earnings), and I was told it’s risky.
Non-public and insider are two different concepts. I could send a satellite to space, take pictures of parking lots, count cars, and it'd be a pretty decent indicator to the relative success of a retailer. Add some other signals into the model and it'd probably be good.
I don't need to give the public access to my satellite images. But if I wanted to make a subscription service for 100k/month, I could. It would be non-public, but not insider.
