Now ad networks and sites bid for the amount to charge for ads shown in an ad slot on a web site.
They can equally bid for the amount to charge from a customer directly. If your payment for not seeing an ad outbids ad networks, you don't see the ad.
E.g. imagine that you agree to pay up to 5¢ automatically for visiting a page is the site asks for it, up to 15¢ per session. If the required sum is above it, you get notified (pay or not). You can configure your browser according to your tastes: accept larger charges from particular sites, always decline any paid pages from some other sites, bid for removal of video ads more aggressively than for static text ads, etc.
A clearinghouse company should handle this the same way an ad network would. Viewers would put some money to their account, and that would be written off in larger transactions e.g. weekly (dollars, not cents).
I believe such solutions were tried in the past, but did not work too well. I suppose most people value their attention much lower than hard cash.
They can equally bid for the amount to charge from a customer directly. If your payment for not seeing an ad outbids ad networks, you don't see the ad.
E.g. imagine that you agree to pay up to 5¢ automatically for visiting a page is the site asks for it, up to 15¢ per session. If the required sum is above it, you get notified (pay or not). You can configure your browser according to your tastes: accept larger charges from particular sites, always decline any paid pages from some other sites, bid for removal of video ads more aggressively than for static text ads, etc.
A clearinghouse company should handle this the same way an ad network would. Viewers would put some money to their account, and that would be written off in larger transactions e.g. weekly (dollars, not cents).
I believe such solutions were tried in the past, but did not work too well. I suppose most people value their attention much lower than hard cash.