Context is king. Back when I was a consultant and flew all over the place a lot, there were more than a few times I landed at O'Hare sometime after midnight, got off the plane starving, and immediately beat it to the "open 24 hours" McDonalds in the food court and had a box of Chicken McNuggets that were, at that moment, the best meal I could dream of. I mean, who knew that damn mcnuggets could be absolutely heavenly under the right circumstances...