A general question: I do some Google PPC, LinkedIn PPC and Facebook PPC. I point those ads to specific landing pages relevant to the ads and keywords on my site.
I also track everything with Analytics (i check visitors, referrals, time on page, page views, keywords, countries).
I have a very small number of conversions (contact email sent via form). But I guess it's a numbers (%) game: I have a small amount of visitors.
The thing is: I check almost every day my stats on Analytics, but after my routine check of the stats i mentioned earlier, i really don't know what else to do/check/verify and what sort of "next action" I have to do with all the data I gather.
Are you using broad match? If so, you should regularly:
- build out your list of negative keywords
- create new ad groups with exact matches on any queries that trigger your broad matched keywords
Also, test your ad copy continuously. You want to maximize both your CTR and conversion rate. I'm still changing ads for keywords I added 6 years ago.
Really it's just a matter of coming of with things to test and testing them, much like the iterative process of improving a website.
re: Social Ads
I have much less experience. What I've done though is to continually tighten the demographics I'm targeting. You end up creating a ton of ads, but it's the only way to find the nuggets.
A general question: I do some Google PPC, LinkedIn PPC and Facebook PPC. I point those ads to specific landing pages relevant to the ads and keywords on my site.
I also track everything with Analytics (i check visitors, referrals, time on page, page views, keywords, countries).
I have a very small number of conversions (contact email sent via form). But I guess it's a numbers (%) game: I have a small amount of visitors.
The thing is: I check almost every day my stats on Analytics, but after my routine check of the stats i mentioned earlier, i really don't know what else to do/check/verify and what sort of "next action" I have to do with all the data I gather.
I guess, my question is: what's next?