First, you're being rude (both for implying the "same person" and for calling them "social robots" because they disagree with you).
No, calling someone an unknown is not by itself treating someone bad. It depends on the context.
If you say it dismissively ("you are an unknown") to imply your superiority then it's bad manners. If you merely inform readers for a fact (that he came from nowhere to create a huge company) then it's not.
>Just use his name in the headline, how hard is that?!
That wouldn't convey the information they need to convey.
No, calling someone an unknown is not by itself treating someone bad. It depends on the context.
If you say it dismissively ("you are an unknown") to imply your superiority then it's bad manners. If you merely inform readers for a fact (that he came from nowhere to create a huge company) then it's not.
>Just use his name in the headline, how hard is that?!
That wouldn't convey the information they need to convey.