Sure, but what do you think those incentives could probably be for a company that makes its living based not on data collection but selling physical products whose 'best product is now privacy' according to the post, and who are more profitable than anyone else?
Profit, pure and simple. Just because they're profitable, does not mean they will not seek other avenues of revenue. I won't pretend to be able to predict the future, but markets shift, and should Apple find themselves in less favorable position than the one they're in today, I'd have a hard time believing they wouldn't sell user data.
