Hey! Thanks for the comment, but I'm not quite sure what you mean. Yep, Rockstar is a bunch of developers helping other businesses make software. I wrote the article because there's a lot of people who are considering AMP whether your technically minded or your on the business side asking your developers (or us at Rockstar) to AMPlify all the things. Thought it would be fair warning for all those groups. Also, I don't write for the sole purpose of "content marketing" to an audience that needs us at Rockstar. I've been a developer for 20+ years. I write what I write about :) Sometimes it'll draw in customers, sometimes new friends and colleagues. And sometimes I just like to show funny pictures of my daughter.