The frustrating part is that there is no "pay what they get from advertisers" price point. Facebook gets $5 per user per year last time I checked. But if FB were a paid service, it would probably be like $10/mo... And I wouldn't pay that much for it.
$6.18 per user per quarter in 2017 Q4, and $26.76 per user per quarter for US/Canadian users. So nearly $25 per year, and over $100 per year for US/Canadian users assuming earnings per user stays constant or continue to rise
