No it was Hillary's campaign in 2008 that was big on "microtargeting". ie, movin... | Hacker News

Hacker Newsnew | past | comments | ask | show | jobs | submit

r00fus on March 30, 2018 | parent | context | favorite | on: How Cambridge Analytica’s Facebook targeting model...

No it was Hillary's campaign in 2008 that was big on "microtargeting".

ie, moving beyond "soccer moms" or "defense dads" but "soccer moms with one kid and expensive tastes".

Guidelines | FAQ | Lists | API | Security | Legal | Apply to YC | Contact