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Apple probably needs a datacenter of its own anyway. Just think about all of the data they use internally for projects, and other sensitive stuff they would never allow to leave the network. So building a state of the art DC with low PUE makes sense.

However, farming out some of the costs to other cloud providers seems like a good strategy to eliminate single point of failure, or avoid all data being lost if somehow one provider loses data. And maybe then they can focus on adding compute units rather than storage, and backup for the storage units.

In short, despite Apple's user base, I still don't think it is on the scale of AWS or Google.



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