IMVU has done continuous deployment for many years (way before it was cool). For...

IMVU has done continuous deployment for many years (way before it was cool). For details, I think this presentation is probably the best: http://www.slideshare.net/bgdurrett/sds-2010-continuous-depl...

I've also contributed a chapter on it to the new O'Reilly Web Operations book: http://bit.ly/WebOperations

As far as I'm concerned, IMVU made continuous deployment cool.