> There are a myriad ways to make a company fail, but only two ways to make one succeed. One of those is to make a product that fills a heretofore unmet market need, and to do it better, faster, and cheaper than the competition. That is incredibly hard to do. (I'll leave figuring out the second one as an exercise.)

Any guesses on the second way?

The best I could think of was: find dumb investors to pump it full of money and hype it. Then rely on all the hype to get it sold.

I'm hoping for a less cynical answer!