I'm a little more hopeful. They have a clear incentive to keep really bad ads off their own services because if they don't a lot of people will just reinstall another ad blocker. If I didn't have to deal with unmutable autoplaying video ads or ads spouting malware I'd be more willing to browse with a limited ad blocker.
Me neither BUT I am optimistic about this. If ads become better, horrifying ones get blocked and most users have blocking we will see some great things:
- non-technical users with safer and better experience
- better revenue models / more innovative businesses that are based on actual sales
- better uBlock experience because ads are not incentivized to be horrible
Also, the problem is less adverts than tracking which is fed by this. Obviously companies like FB and Google still will but hopefully tracking relaxes either by the awareness this causes driving a change in user behavior AND defunds some of the tracking as businesses shift to dif
Models.
I won't stop filtering and blocking, but I would love the experience to be better, safer, and faster. If the main advert company, Google, does something about this we will be better off. Nontech users will definitely be.
And if Google takes steps to prevent third-party ad blockers from working in Chrome? Or renders them worthless through exceptions to the filtering API?
Even if you ignore Google's Funding Choices and its potential to increase adoption of view-ads-or-pay (a lose/lose for privacy, btw) you are very vulnerable if you use Chrome and/or a Google controlled OS. The Coalition for Better Ads won't be helping you by keeping Google in check. It is more or less the same companies you are fighting right now (check membership and note NAI, IAB, DMA, and other trade associations).
Sure and there'll be tons of die hards like you who won't stop using blockers. This still makes a lot of sense if it keeps new people from installing a 3rd party blanket ad blocker and eating into ad revenue from Google's own platform.
Based on the article, I didn't see any evidence they are shutting down chrome add-ons. I'm really lost on why people are getting the impression of that. When Google made Google+, they didn't block you from visiting Facebook, why would this be different
By 'keeps' I didn't mean Google would programmatically block ad blockers but remove enough of the annoying ads that people wouldn't think using a total blocker is necessary.
