>It's function a digital bathroom wall was pretty well executed
But is that an idea worth executing?
$73 million dollars down the tubes on a "digital bathroom wall." I would say I'm amazed that anyone thought this was an idea worth investing in, but sadly, I'm really not amazed at all.
I know of no way that I can communicate with all of my friends anonymously.
Anonymity, and being able to express yourself and talk about your secrets/difficult life issues without worrying about social consequencesz is absolutely something that is valuable to the world.
There are lots of people in the world who feel completely unable to talk to anyone about their personal issues.
Apparently it was. Just because it didn't monetize well doesn't mean it wasn't doing what it meant to well. Investors were surely disappointed but the userbase got exactly what it wanted and the app served its purpose very well.
The ROI for investors isn't a metric of actual performance. Truthfully basically any monetization method besides random ads or a shop would have killed YikYak just as other non-core features did, and those as well probably would have done it. All change the dynamic of the community in interactions for the worse.
But is that an idea worth executing?
$73 million dollars down the tubes on a "digital bathroom wall." I would say I'm amazed that anyone thought this was an idea worth investing in, but sadly, I'm really not amazed at all.