> Our ability to know the price of anything, anytime, anywhere, has given us, the consumers, so much power that retailers—in a desperate effort to regain the upper hand, or at least avoid extinction—are now staring back through the screen. They are comparison shopping us.
It's worth being aware of price discrimination, but in the end, the only "suckers" are those who don't use price search engines.
Somewhat related, I use Honey as a browser extension to automatically apply trivial coupon codes to online purchases, but I must admit I was hoping it would work more than I've seen. I'll still always run the product through though.
It's worth being aware of price discrimination, but in the end, the only "suckers" are those who don't use price search engines.