> I'm willing to bet that many of the comments that enraged them the most weren't particularly stupid or even racist, but rather belonged to a part of the political spectrum that Vice's writers wished they could make go away for real. If there's one thing 2016 shows it's the unlimited capacity for people to paint political views that they don't share of any kind, regardless of reasonableness or validity, as "racist" or "bigoted".
Comments with relatively unpopular political opinions on the site breeds discussion and views.
Comments that are literally "kill all ___" don't, scare advertisers and put your brand at risk.
Most of those comments fall in the latter camp. Look at any comments section. There's a thread on my local paper's site right now about a bicycle theft: "This n* needs to get special treatment in the big house. Confiscate the home and demo it eventually they'll turn ____town into one big lot and then can start a rebuilding in the area."
Comments with relatively unpopular political opinions on the site breeds discussion and views.
Comments that are literally "kill all ___" don't, scare advertisers and put your brand at risk.
Most of those comments fall in the latter camp. Look at any comments section. There's a thread on my local paper's site right now about a bicycle theft: "This n* needs to get special treatment in the big house. Confiscate the home and demo it eventually they'll turn ____town into one big lot and then can start a rebuilding in the area."