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Great and valid point. My counter to that is that despite having only 5% of the market share they take home 45% of the profit. [1]

They also continue to erode the marketshare of the current leaders even as the overall PC market shrinks. [2]

[1] http://fortune.com/2013/04/16/pie-chart-of-the-day-apples-ov...

[2] http://www.siliconbeat.com/2015/10/09/report-apple-widens-sh...



That doesn't make them dominant in any way. That's only a good thing for apple shareholders and bad for their customers.


> That doesn't make them dominant in any way. That's only a good thing for apple shareholders and bad for their customers.

Yes it does. They are the envy of every other device manufacturer, and not just because they make the most money.

The reason why Apple gets more profit than its competitors despite lower market share is because customers are willing to pay high prices for a better computer. How do we know this? When surveyed, users have consistently give Apple top marks in customer satisfaction. They've done it 13 years in a row.

http://www.macrumors.com/2016/09/27/apple-tops-pc-customer-s...




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