Of course—but if Apple doesn't want to do that design, they really shouldn't be allowing people to set $400 as a price for an App in the first place. In fact, I'd say that any price over $40 should get the developer a phone call with the App Store marketing department (you know, the one that chooses apps for "Staff Picks" and arranges large front-page banners and such) asking them whether they're sure about the app's "value placement" in the store.