There are many attempts, but most people don't care. You like what you like, awards are generally bullshit and gamed.
The only industry award for gaming I respect are those given out at GDC to industry people who've had an impact on the industry and a few games, but it isn't a spectacle, its more a pat on the back from other industry members.
I don't think people don't care. It's just like sales/marketing - you need to communicate the value of artistic games to the people.
No one cared about quality in the early days of film/tv either. But, eventually, some people saw value in them as an art form, and started helping others understand how.
The only industry award for gaming I respect are those given out at GDC to industry people who've had an impact on the industry and a few games, but it isn't a spectacle, its more a pat on the back from other industry members.