A big part of it is, what are young people's ambitions? When you're white or asian or indian, society tells you that you should become a scientist or engineer or whatever cool and awesome. You have role models. Examples of things possible, if you will. So you strive for them.

When you're black or hispanic, society tells you that you might become a great athlete or singer or actor. Most people around you work blue collar jobs and your aspiration is to be the owner of a blue collar establishment. So you strive for that.

The expectations we as a society place on young people are a powerful thing. And they're really hard to break out of.

For instance, I grew up in a low middle class family in Europe. How do you think it felt to have started my first startup while at the same time listening to all my extended family and most of my friends that capitalists are dirty scumbags who exploit people. In general of course, you, Swizec, you're probably not like that. But "people like you", those guys suck.