I tend to enjoy these type of announcements and discussions regarding Google, because it seems to remind the general population that while yes, Alphabet is a diversified technology powerhouse, at its core, its most primal competency is that of an advertising firm. A very successful advertising firm. Sort of like how Jerry Jones was a very successful oil business tycoon before diversifying his interests by way of purchasing the Dallas Cowboys and 'business-ing' it up to a multi-billion dollar brand. No oil, no Cowboys for Jerry. No ads, no self-driving cars for Google.