It sends a message that the company is more interested in culrivating fanbois than winning customer satisfaction. That's cool as long as there are more fanbois than cars, but at some point the company needs to sell to the larger public, and I for one am spooked a bit. I'll fore Musk as a vendor before he fires me as a customer. When Nissan screws up they apologize and fix my Leaf free, they don't cut me off for hurting their brand image.