I would be an enthusiastic user of a curated adblocker that only allows actually non-intrusive, non-deceptive ads. (No autoplaying video or sound, no popovers, nothing that flashes or vibrates, no "one weird trick"...) I really would like to support the sites I use, if I could find a happy medium that let me do so without undue irritation or excessive effort on my own part.
Anything that requires the ad company to pay seems like the wrong way to go about it, but I'm not sure what the alternative is. This would require a fair bit of active, ongoing curation, and that has to be paid for somehow.
If someone were just completely up front about what they were doing and came out with "BlockCrappyAds," I'd run it in a heartbeat. I'm OK with small filesize, static ads. I just don't want anything active.
Get me something that will only download ads if they're under some certain acceptable size (with size attributes declared in HTML), only on the base layer of the page (no modal overlays), and only jpgs/pngs/text with no active content. I'd run that.
Anything that requires the ad company to pay seems like the wrong way to go about it, but I'm not sure what the alternative is. This would require a fair bit of active, ongoing curation, and that has to be paid for somehow.