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Agree on the difference between strategy and tactics but I'm not clear why that would mean this is a tactical issue.

I think the big takeaway from the talk for me is that if team and departmental tactics don't align with the strategy, it's a strategy problem because the strategy isn't clearly defined or reinforced by the individual actions.


Is this a good place to start to understand Jobs to be Done? Anything else out there you would recommend?


If you ask @patio11 about pricing, he will probably tell you to double your price. It's a good idea. This is a brilliant, short, free guide about where to start.


This is a great blog post. If you want to know more, this is Rahul speaking on the subject at Business of Software Conference USA. Video, transcript, slides and an excellent Q&A.

https://news.ycombinator.com/item?id=18533535


We will publish the talk online (with a transcript), soon. It will be available here: http://businessofsoftware.org/2016/07/all-talks-from-busines...

Alternatively, subscribe to the BoS newsletter and we will email you when it is live. http://businessofsoftware.org/updates/


Business of Software Europe - http://businessofsoftware.eu/

Sister conference to Business of Software USA - http://businessofsoftware.org


It seems disingenuous, even sleazy, to submit this question and then answer it by plugging your own conferences (http://thebln.com/team/).

(Also, at least as of this writing, you didn’t even disclose the affiliation, though I don’t think disclosure would resolve the conflict of interest.)


Clumsy maybe. If I wanted to be sleazy, I would have used a false account for one or both comments. I have updated my profile though. Thanks.

Apologies. Wasn't meant to be - I thought that was clear on my profile but I haven't updated it for a long while. I want to see if there was a single place for all of the key software events to be listed in a single place and I wouldn't want our events to be missed off as we think they stand up against others. https://www.inc.com/heather-wilde/6-cant-miss-conferences-if...


Many years ago, very few founders did much blogging. Joel Spolsky was an obvious, high profile, exception and grew a huge audience. It's almost baked into the CEO/Founder's job description today that they will write about their entrepreneurial journey.

Who delivers consistently good content?


Maybe there is a Y-Combinator connection?


It might be true that not everyone that goes there is like that but it is a fair bet that everyone that stays there fits in.


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