Where is the mention of scientific peer-review? Where is there mention of FDA interaction? Uploading brain scans for "diagnosis" sounds an awful lot like practicing medicine to me!
>> We want them to be diagnosed early and get cured
This statement does not match up with the reality that there are NO validated "cures" for Alzheimer's (or any other dementia).
I would stay far away from this.
There is only so much that can go into a short essay about the story and aspirations of a disruptive startup company. This story was not meant to be a scientific publication. We are working with FDA and expecting to receive approval within a year.
You can think of Darmiyan's product as a quantitative virtual microscope that, among other things, can help pharmaceutical companies come up with a disease-modifying treatment by testing the test drug on "cognitively healthy" volunteers who could potentially benefit from the drug, if it's really effective, before it's too late. Right now there is no other tool in the market to identify and monitor microscopic abnormality in cognitively healthy brains.
In contrast, see the 17 articles linked at:
http://blog.strong-brain.com/mental-agility/research/
The situation is no different than that regarding plasticity. One can easily find such "consensus" statements in the pre-50s literature to the effect that brain structure and neuron "allotment" is fixed by adolescence.
There are some papers that claim it yes, but there are meta analysis papers that take those into account as well and overall conclusion is that it doesn't help with "fluid intelligence". One can develop new skills though just like with every other activity.