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Welcome to Marketing Week

More substantively: This blogpost, on its own, does not contribute anything beyond Cloudflare announcing a topline brand objective for FY26/27.


It feels weird to be welcomed to a week. As though were it not for this, I wouldn't be welcome to this week. They seem to have lost the plot.

Does the model get the credit for its promo packet then? :^)

I love this kind of optimized-for-Xitter drive-by market analysis. Very 2026.

I like how someone can ignore that DeepMind invented AlphaFold, while OpenAI and Anthropic have zero experience shipping AI protein folding.

This entire industry might be hopelessly tribalist, nowadays.


I love how HN ignores past execution results

the word delightful has lost all meaning to me

    >thinnest iphone ever
    >slaps 0.2" thick xteink ereader on back

"As a bonus my iPhone Pro can’t fit one of those tiny Xteink readers on the back, but my Air can perfectly!"

Seriously, what do you find SO ironic about what they said?

This sarcastic, no-effort criticism on HN these days is seriously annoying.


Because it’d be even thicker with a thicker device?

Author, your comments in this thread do not follow the HN guidelines, please stop replying to people with AI-generated comments.

https://news.ycombinator.com/newsguidelines.html#generated

The Claudemade submission text is grating enough to read (it could have been a quarter of the length).


Be kind. Don't be snarky. Converse curiously; don't cross-examine. Edit out swipes.

https://news.ycombinator.com/newsguidelines.html#comments


>Expose brain to something, record it somehow, see if brains reaction in the recording helps you understand more about who we are and what cognition is.

It also helps companies like Moonbug Entertainment (Candle Media) understand how to build better Distractatrons.

    It’s a small TV screen, placed a few feet from the larger one, that plays a continuous loop of banal, real-world scenes — a guy pouring a cup of coffee, someone getting a haircut — each lasting about 20 seconds. Whenever a youngster looks away from the Moonbug show to glimpse the Distractatron, a note is jotted down.

    “It’s not mega-interesting, what’s on the Distractatron,” said Maurice Wheeler, who runs the research group. “But if they aren’t fully focused, they might go, ‘Oh, what’s that?’ and kind of drift over. We can see what they’re looking at and the exact moment when they got distracted.”
https://www.nytimes.com/2022/05/05/arts/television/cocomelon...

https://www.newyorker.com/magazine/2024/06/17/cocomelon-chil...

What a world.


I know a technology like that was used ~20 years ago for ADHD. EEG feedback, as soon as the kid looks away or zones out, the movie stops playing.


Sounds like they took a cue from Sesame Street:

> p8: "A child watching television under normal conditions is subject to frequent interruptions and distractions. The TV must vie for his attention. In order to simulate this condition, we decided to program distractions into the laboratory situation... Slides could be used to fill the slide tray and they could be projected automatically, at regular intervals, onto a screen similar to that of the television set. The carousel projector allows the viewer to choose three exposure times. The 7.45 second interval proved most satisfactory with the preschool children.

THE FIRST YEAR OF SESAME STREET: THE FORMATIVE RESEARCH https://files.eric.ed.gov/fulltext/ED047822.pdf


And nowadays we think of Sesame Street as wholesome compared to today's content. They may have optimised attention but they were delivering positive-value content. That's not the case any more.


I recently rewatched the movie Looker which was vastly ahead of its time in 1981

https://en.wikipedia.org/wiki/Looker

the same year as Baudrillard's Simulacra and Simulation, featuring computer generated characters, brainwashing television commercials, a light pulse gun that causes absence seizures, gun battles inside a plastic surgery clinic and an AR simulation environment, a sadistic computer, a physician who doubles as an action hero, and James Coburn giving a lecture explaining the enemy's evil plans in the opposite role that he played in the (excellent) The President's Analyst.

This time I was not so dazzled and saw it for as atrocious everyone else things it is. The minions of "Digital Matrix, Inc." manage several assassinations with the light-pulse L.O.O.K.E.R. gun but when they use real firearms they outdo Vader's stormtroopers by shooting each other. (Want to see the scene where somebody from E.Y. tells them to stick to the L.O.O.K.E.R. gun) The bad guys explain the penultimate secret to the protagonist early on but the ultimate secret is revealed in the L.O.O.K.E.R. lab which doesn't feel like a lab at all but rather a rather good room in a theme park experience where you're supposed to uncover the secret. (Contrast that to the lab Doug Trumbull outfitted in the Brainstorms movie a few years later which is packed with real surplus equipment... I've been to that lab!)

https://www.youtube.com/watch?v=cBlWxXqH8vA


> ...the Distractatron

I can see it now.. The Distractatrons: a new chapter of protagonists in Transformers! The modern equivalent of evil in this day and age of ADHD and low attention span!


The readme is full of compound Claudeisms, so why not ;-)

    per-shot energy

    frame-accurate

    word-pop

    reference-video

    CSS-@keyframes-animated SVGs render frame-accurately


That’s just how some humans write. These words didn’t come from an LLM vacuum.


>That’s just how some humans write.

Sure, but we can't handwave away every observation about LLM output with "(some of) the original training corpora came from humans". Qualitatively, the vibes are off™.

https://old.reddit.com/r/ClaudeAI/comments/1uok58g/claudes_s...

https://x.com/emollick/status/2049894109318459798

Remember the gremlin thing?

https://news.ycombinator.com/item?id=47319285


Individual account signup date is an unreliable proxy for lifetime HN experience :^)

Further, https://news.ycombinator.com/item?id=47340079 suggests HN is facing a sea change unlike any past fad (Big Data, VR/AR, NFT, Web3, ...). Due to Brandolini's law, it cannot simply be disregarded with the "semi-noob illusion as old as the hills" cudgel.


Sure; this isn’t my first account either. I did ask for forgiveness for the assumption!


This may actually be a solid way to tackle the bullshit asymmetry problem caused by drive-by LLM sloppers.


I always laugh because I've been practicing prompting every single day for the last few years, if they want to start a prompt fight, brother let me at 'em.


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