I'm only a relatively casual user, but doesn't Atlassian mostly buy and then manage existing software products? They didn't develop Trello, HipChat, Bitbucket etc.
Every time I run into an issue with Atlassian software, I find a JIRA ticket from 7 years ago. If they have a capable dev team, it's probably working on projects off my radar?
A lot of people would say Google these days... now that they're starting to move beyond Material Design 1.0 a lot of their products are becoming more visually mature and unique, along with their substantial investment in machine learning to make their software more personalized, etc.
I think you are saying that they shifted from the full holocracy ambition to one with a more traditional management element because it wasn't working as well as they wanted.
Aren't dev tools are going cloud. MS might have just bought a bunch of servers with nasty dependencies on Jenkins in the hopes it results in more deployments to Azure.
I’m certain no one at Atlassian wants to stifle Trello. Trello is Atlassian’s Instagram.
By the way did you see Trello is now part of Bitbucket as a default?
What exactly was HipChat competing with in the Atlassian portfolio when it was acquired? Nothing. HipChat was three people when it was acquired. It was over 100 not long after. That space grew so fast that you could argue maybe Atlassian should have put 200 on it. Regardless, it got the biggest investment of any group chat tool in the game at that time. Slack did an amazing job in the viral growth front. Credit to them. Atlassian is beefing up HipChat for enterprise/BTF and launched Stride for everyone with an email address and a need for something more focused than slack.
