By not maximizing profit you are leaving money on the table that you earned. It's like going to your boss and saying hey why not give me a pay cut. I really deserve less. But I think what is worse is in the corporate world your job may or may not really add value to the product or service but just add cost. When you are pricing your own good and service in essence your capturing the value you created for your consumer.

I suppose the quest to create a business that works to make money through selling a good or service should suffice. The whole it does not have enough technology associated to it seems to be fairly fuzzy.